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1 advertising matter
рекл. = advertising material -
2 advertising matter
Реклама: рекламный материал -
3 advertising matter
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4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 matter
1) предмет, объект2) вещество3) материал4) сущность, содержание5) вопрос; дело•- matter in controversy
- matter in dispute
- no matter how
- additional matter
- additional matter in a patent application
- advertising matter
- back matter
- body matter
- chief matter
- deceptive matter
- descriptive matter
- end matter
- formal matter
- infringement matter
- inventive subject matter
- license matter
- new matter
- nondisclosed subject matter
- nonobvious subject matter
- nonstatutory subject matter
- object matter
- obvious subject matter
- patent matter
- patentable subject matter
- printed matter
- scientific matter
- subject matter
- type matter
- unsupported matter -
6 advertising material
рекл. рекламный материал, рекламные средства (совокупность различных средств, предназначенных для рекламы товара: рекламные проспекты, рекламные плакаты и щиты, рекламные ролики)Syn:See:* * * -
7 рекламный
прил. advertising;
publicity;
promotionalреклам|ный - advertising;
publicity attr. ;
~ материал advertising material, publicity material (matter), sales material, promotion material (matter) ;
~ проспект prospectus, leaflet;
~ное агентство advertising agency;
~ное объявление advertisement;
~ная кампания advertising campaign.Большой англо-русский и русско-английский словарь > рекламный
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8 дело
ср.
1) affair, business, work;
occupation, pursuit;
line вмешиваться/лезть не в свое дело ≈ to interfere in other people's affairs, to stick one's nose into smb.'s business без дела не входить ≈ no admission except on business личное дело ≈ private affair это не ваше дело ≈ that's no business of yours что за дело? (кому-л.) ≈ what is it (to) ?, what does it matter (to) ? он занят делом ≈ he is busy общественные дела ≈ public affairs при деле ≈ to have smth. to keep one busy, to keep oneself busy/occupied не у дел ≈ (to be) out of work/job
2) только ед. (цель, интересы и т. п.) cause общее дело ≈ common cause правое дело ≈ just cause дело мира ≈ the cause of peace
3) deed, act(ion) (деяние) ;
work (создание) это - дело его жизни ≈ it is his life-work вступать в дело ≈ to go into the action, to come into play безнадежное дело ≈ fruitless task гиблое дело, пропащее дело, дохлое дело ≈ it's a lost cause, hopeless undertaking пустое дело ≈ a waste of time вести торговые дела ≈ to deal with доброе дело ≈ good deed черное дело ≈ dirty deed дело чьих-л. рук ≈ this is smb.'s handwork/doing
4) (событие, происшествие) affair, business загадочное дело ≈ strange business дело было в 1960 году ≈ it happened in 1960
5) обыкн. мн. (положение, обстоятельства) things, matters;
affair, occasion, work, doing дела поправляются ≈ things are improving как его дела? ≈ how is he getting on?, how are things going with him? положение дел ≈ state of affairs дело повернулось таким образом ≈ matters took such a turn ясное дело ≈ matter of course, sure enough такие-то дела! разг. ≈ so that's how things are!, that is the way it is! вот это дело! ≈ good!, now you are talking sense! за чем дело стало? ≈ what's holding matters/things up?, what's the hitch? дело идет к ≈ things are heading toward дело доходит до ≈ it comes down to дело нечисто ≈ it looks crooked дело нешуточное ≈ it is not a laughing matter дело плохо ≈ things look bad дело прошлое ≈ that's a thing of the past, that's all over now
6) (вопрос, предмет чего-л.) matter, point, concern другое дело, совсем другое дело ≈ it's quite another matter, that's a horse of a different colour идиом. в чем дело? ≈ what is the matter? дело вкуса ≈ matter of taste дело привычки ≈ matter of habit дело чести ≈ point of honour дело случая ≈ matter of luck дело не в этом ≈ that's not the point ближе к делу ≈ come to the point, get down to business говорить по делу ≈ to speak on business говорить дело ≈ to talk sense, to have a point дело хозяйское ≈ it's up to you, it's your choice/business упростить дело ≈ to expedite matters
7) обыкн. ед. (специальность) военно-инженерное дело ≈ military engineering гончарное дело ≈ pottery горнорудное дело ≈ ore mining стеклодувное дело ≈ glass-blowing рекламное дело ≈ advertising бухгалтерское дело ≈ accountancy, accounting артиллерийское дело ≈ gunnery автомобильное дело ≈ motoring, automobile business библиотечное дело ≈ library science, librarianship военное дело ≈ soldiering, military science горное дело ≈ mining печатное дело ≈ printing финансовое дело ≈ finance
8) юр. case гражданское дело ≈ civil case отстаивать дело ≈ (в суде) to fight a suit возбуждать дело ≈ (против кого-л.) to bring an action against smb., to take institute proceedings against smb. излагать свое дело ≈ to state one's case вести дело ≈ to plead a case пришить дело, намотать дело ≈ to cook up charges against smb.
9) канц. file, dossier подшить к делу, приложить к делу ≈ to file личное дело ≈ personal file;
personal record(s) мн.
10) уст.;
воен. action, battle ∙ не дело ≈ that's not a good idea сделать свое дело как дела? нет дела за дело на самом деле в самом деле делать дело испытывать на деле употреблять в дело иметь дело и на словах и на деле дело в шляпе то ли дело то и дело первым делом между делом дело в том что в том то и дело на деледел|о - с.
1. affair;
(занятие) work, business;
(чего-л.) matter (of) ;
~ спорится the work goes with a swing;
у меня много дел I have a lot to do;
сидеть без ~а
1) be doing nothing;
2. (быть без работы) have* nothing to do;
по ~у on business;
~ привычки, вкуса a matter of habit, taste;
как (ваши) ~а? how are you?, how`s everything?;
вмешиваться не в своё ~ interfere in other people`s affairs;
не суйся не в своё ~! mind your own business!;
3. (поступок, деяние) deed, act, action;
и на словах и на ~е in word and deed;
4. (специальность) business;
(круг знаний) science;
военное ~ military science;
military skills pl. ;
5. (цель, интересы) cause;
служить ~у мира serve the cause of peace;
6. (предприятие) business;
открыть своё ~ start one`s own business, start up on one`s own;
7. юр. case;
8. канц. file;
подшить что-л. к ~у file smth. ;
в чём ~? what`s the matter?;
это (совсем) другое ~! that`s quite another thing!;
that`s different!;
какое мне ~? what do I care?;
в самом ~е really, indeed;
между ~ом at odd moments;
он занимается этим между ~ом he does it as a sideline;
~ за вами it depends on you;
it is up to you;
~ за материалом и т. п. it`s now only а matter of material, etc. ;
за нами ~ не станет there will be no hindrance from our side, there will be no lack of co-operition on our part;
иметь ~ с кем-л. have* to deal with smb. ;
на ~е in practice;
на самом ~е as a matter of fact, in reality;
первым ~ом first of all;
то и ~ incessantly, perpetually;
он то и ~ смотрел в окно he kept looking out of the window;
то ли ~ but it is quite a different matter;
~ не в том, что it isn`t that;
~ в том, что the point is that;
не в этом ~ that`s not the point;
за чем ~ стало? what`s holding thing up?;
такие-то ~а so that`s how it is!;
~ в шляпе it`s in the bag;
~ сделано the pot is in the fire;
я ~ говорю I am talking sense. -
9 business
сущ.1) общ. дело, занятие ( в отличие от отдыха и развлечений)COMBS:
business contacts — деловые контакты [связи\]
It's time to get down to business. — Настало время заняться делом.
See:2) упр. специальность, работа, профессиональная деятельностьThe women were extremely grateful for the help, prompting Sullivan to make a business of helping single mothers. — Женщины были чрезвычайно благодарны и предлагали Салливану профессионально заняться помощью матерям-одиночкам.
Syn:3)а) общ. дело, долг, круг обязанностей, сфера ответственности, назначениеA soldier's business is to defend his country. — Долг солдата защищать свою страну.
It's your own business. — Это ваше личное дело.
б) общ. дело, начинание, предприятие; сделка, операция4)а) общ. коммерческая деятельность, бизнес; торговляATTRIBUTES:
retail [wholesale\] business — розничная [оптовая\] торговля
A good product doesn't mean it's a good business. — Хороший продукт не означает хороший бизнес.
COMBS:
business relations — деловые отношения, торговые связи
business advertising — деловая реклама, промышленная реклама (реклама товаров производственного назначения)
business decisions — решения по коммерческим вопросам, деловые решения
business executive — руководящий работник коммерческой структуры, коммерческий руководитель
to do [conduct, transact; drum up\] business — вести коммерческую деятельность
business is brisk [booming, flourishing, thriving\] — торговля идет оживленно [процветает, расширяется\]
business is slack [at a standstill\] — торговля идет вяло [стоит на месте\]
See:advertising business 1), consumer business, direct business, domestic business, export business, import business, indirect business, insurance business, long-tail business, pension business, reinsurance business, short-tail business, wholesale business, business acumen, business advertisement, business advertising, business banner, business client, business consultant, business customer, business demographic information, business economics, business environment, business law, business manager, business market, business practice, business representative, business segment, business travel, business traveller, business visa, business watcher, business continuation insurance, recovery of business, census of businessб) страх. страхование* (употребляется по отношению к определенной совокупности страховых договоров, напр., новых договоров, заключенных в течение отчетного периода, или всех договоров, остающихся в силе на определенный момент; также может употребляться по отношению к страховым премиям, полученным или причитающимся к получению по определенной совокупности страховых полисов)See:в) юр., брит. деловая активность (закон "О недобросовестных условиях контракта" от 1977 г. определяет данное понятие как профессиональную деятельность или деятельность, связанную со службой в правительственных структурах и в любом органе государственной власти или местного самоуправления)See:5) эк. предприятие (обычно, торговое), фирмаATTRIBUTES:
to manage [operate, run\] a business — управлять торговым предприятием
to run [be in charge of\] a business — руководить предприятием
to buy into [buy out\] a business — купить долю в предприятии [выкупить предприятие\]
His business is growing very fast. — Его фирма быстро набирает обороты.
Syn:See:business auto policy, business delivery, business insurance, business interruption insurance, business liability insurance, business life insurance, business personal property, business overhead expense insurance, business owners policy, business-to-business6) эк. бизнес, деловые круги ( как противопоставление государству или государственному сектору)Syn:enterprise 2) б)See:7) торг., амер. клиентура, покупатели, аудитория
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бизнес: любые предприятия, деятельность, сделки, которые призваны производить или предоставлять потребителям товары и услуги в целях получения прибыли. -
10 folder
1. n редк. пастух; овчар2. n папка, скоросшиватель3. n картотечный ящик для бумаг4. n подшивка, досье5. n амер. брошюра, проспект6. n книга-раскладка, ширмочка7. n полигр. фальцевальный аппарат; фальцевальное устройство8. n полигр. фальцевальный нож9. n полигр. фальцовщик10. n полигр. l11. n полигр. складной бинокль12. n полигр. складное пенснеСинонимический ряд:1. envelope or binder (noun) binder; enclosure; envelope or binder; jacket; large envelope; paper cover; portfolio; sleeve; wrapper2. printed matter (noun) advertisement; brochure; bulletin; circular; flier; mail stuffer; pamphlet; printed matter -
11 effort
ˈefət сущ.
1) усилие, попытка;
напряжение abortive effort ≈ бесплодные усилия all-out, furious, gallant, great, Herculean, heroic, massive, maximum, painstaking, strenuous, valiant effort ≈ титаническое усилие braking effort ≈ усилие торможения ceaseless, unceasing efforts ≈ постоянное напряжение combined, collaborative, concerted, joint efforts ≈ совместные усилия concerted effort ≈ согласованные усилия conscious effort ≈ сознательные усилия desperate, frantic effort ≈ отчаянное усилие to foil, stymie, thwart smb.'s efforts ≈ свести на нет чьи-л. усилия great efforts ≈ большие усилия minimal effort ≈ минимальные усилия to redouble one's efforts ≈ удвоить усилия sincere effort ≈ искренние усилия superhuman effort ≈ нечеловеческие усилия useless, vain effort ≈ бесплодные усилия wasted efforts ≈ бесплодные усилия make an effort, put forth an effort ≈ сделать усилие, попытаться without effort ≈ без усилий, легко Syn: exertion, struggle, trouble, strain, attempt Ant: ease, facility, rest, sloth
2) разг. достижение, успех Syn: achievement усилие, напряжение - last * последнее уусилие - he spoke with * ему было трудно говорить, он еле-еле говорил - without * легко, без напряжения - to make *s приложить усилия - *s will be made to do this будут приложены все силы, чтобы сделать это - I will make every * to help you я приложу все усилия /сделаю все, что в моих силах/, чтобы помочь вам - to spare no * не жалеть сил - it does not need much (of an) * для этого не требуется много усилий, это не очень трудно - through the *s of smb. чьими-л стараниями попытка - to make an * попытаться, сделать попытку, постараться - it may be worth our * to investigate the matter пожалуй, стоит попытаться внимательно изучить этот вопрос усилия, борьба( за что-л) - a peace * усилия в борьбе за мир - joint/combined, concerted/ * объединенные усилия - co-operative * совместные усилия - constant * to attain one's end постоянная борьба за достижение цели что-л достигнутое, созданное;
произведение - a literary * литературное произведение - the painting is one of his finest *s эта картина - одно из лучших его созданий программа работ;
объем работ - research * программа научно-исследовательских работ - space * программа космических исследований advertising ~ рекламная деятельность common ~ совместные усилия effort разг. достижение ~ напряжение ~ объем работ ~ попытка ~ программа работ ~ усилие, попытка;
напряжение;
to make an effort сделать усилие, попытаться;
to make efforts приложить усилия;
to spare no efforts не щадить усилий ~ усилие joint ~ совместная работа ~ усилие, попытка;
напряжение;
to make an effort сделать усилие, попытаться;
to make efforts приложить усилия;
to spare no efforts не щадить усилий ~ усилие, попытка;
напряжение;
to make an effort сделать усилие, попытаться;
to make efforts приложить усилия;
to spare no efforts не щадить усилий programming ~ вчт. работа по программированию sales ~ меры по организации и стимулированию сбыта ~ усилие, попытка;
напряжение;
to make an effort сделать усилие, попытаться;
to make efforts приложить усилия;
to spare no efforts не щадить усилий without ~ легко, не прилагая усилий -
12 material
1. сущ.1) общ. вещество, материалexplosive [radioactive\] material — взрывчатое [радиоактивное\] вещество
Syn:matter, substanceSee:2) материалы; сырье и материалыа) учет, преим. мн. ( используемые в производственном процессе материальные блага)б) учет ( стоимость таких благ)See:raw material 2), work in progress, finished goods inventory, materials accounting, labour, raw in process inventory account, materials price variance3) общ. данные, материал, сведения, фактыto collect [gather\] material about smth — собирать данные [материалы\] о чем-л.
Syn:See:2. прил.1) общ. материальный, вещественный; физическийSyn:2) юр. материальный, имущественныйSyn:3) общ. существенный, важныйSyn:important, essential
* * *
1) материальный, вещественный; 2) материалы, сырье для производства; 3) факты, данные, документы, публикации; 4) существенный, важный. -
13 firm
I [fəːm] nThe firm supplies agricultural goods. — Фирма поставляет сельскохозяйственные товары.
- leading firmThe firm deals in equipment. — Фирма имеет дело с оборудованием
- representative of a firm
- manage a firm
- establish a firm II [fəːm] adj1) прочный, твёрдый, упругий- firm foundation- firm basis
- firm flesh
- firm prices
- be firm on one's legs
- be on firm ground
- walk with a firm step2) твёрдый, непоколебимый, решительныйHe was firm in his mind. — Он принял твердое решение.
He sounded firm in his refusal. — Его отказ звучал очень твердо.
She was firm in declining the offer. — Она решительно отклонила предложение.
He is quite firm on the matter. — Он тверд в своем мнении по этому вопросу
- firm character- firm decision
- firm beliefs
- firm measures
- speak in a firm voice
- be firm with children
- guide with a firm hand
- be firm in one's beliefs
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